ImageWorks Creative Blog

Conversion Marketing | Business Marketing

Posted by Scott January 30, 2009

The 4 "i's" of Marketing for Maximized Conversions

Want to Increase your Online and Offline Conversions? Remember your four “i’s”!

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The essentials & mistakes of web design & branding for the legal industry

Posted by Scott January 24, 2009

ImageWorks Featured in Entreprenuer Online

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The essentials & mistakes of web design & branding for the legal industry

Posted by Scott January 24, 2009

ImageWorks Featured in Entreprenuer Online

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Marketing in a Recession

Posted by Scott January 12, 2009

The battle of marketing in a down economy: Flee for the hills, or charge the hill? 

In uncertain economic times, you can choose to retreat or you can choose to prepare for what's ahead.  When the economy turns around, those who are prepared and ready their marketing arsenal will leap from competitors and gobble up market share abandoned by the feeble. The others?  Well, better polish up your resume.  The time is now to invest in your brand.  In our experience, it takes time and a lot of creative insight to perform the work necessary to revitalize and position a brand for increased success.

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Website Grader

Posted by Scott January 6, 2009

The good folks at Hubspot have an excellent tool to actually "grade" your web site. The tool measures how effective your site is in your industry and the general “webosphere”.

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Make a Million Dollars a Month Selling Online – Ecommerce Design is as Simple as 1-2-3!

Posted by Scott January 5, 2009

Selling on the web.  What could be easier?  Customers come to your web site, select what they want to purchase, complete the transaction and you get paid.  A good e-commerce design and you'll make money while you sleep, right?

Wrong.

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Flash Websites – Fun and Effective, or Dead on Arrival?

Posted by Scott January 5, 2009

A custom website design should be attractive, interactive and interesting. There is nothing worse than a plain Jane, uninspired website.

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Flash Websites – Fun and Effective, or Dead on Arrival?

Posted by Scott January 5, 2009

A custom website design should be attractive, interactive and interesting. There is nothing worse than a plain Jane, uninspired website.

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Email Editor Name Contest

Posted by Scott December 19, 2008

How can a creative agency run out of ideas? When we use them all up on our clients.  The truth is, when it comes to spending creative energy on our own company, we sometimes feel like we're laced with creative kryptonite. We are rendered useless.  We need your help.

ImageWorks is announcing the launch of our new email editor.  It's the email editor that needs a name.

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Synchronizing your brand image with your customers' buying habits

Posted by Scott November 21, 2008

What do customers see when they interact with your brand? Are you projecting your ideas or taking the time to discover and listen to your customers’ wants and needs? In order to achieve success in marketing, it is critical that your image and message are based on what your customers are looking for from the outside looking in, not what a company wants to project from the inside out.

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"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"

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Chantilly, Virginia 20151

(703) 378 0000

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1776 I St NW
Washington, DC 20006

(202) 803 7980

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